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Livestock Trading!

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About Us

“To optimize the value chain of livestock for the benefit of all the stakeholders with bias towards Farmers“

ANITRA facilitates trade of Livestock along with certified information on each aspect of the animal.

Scientific trading mechanism for fair value realization and sale at their doorsteps of the farmers as compared to prevailing unorganized trade. The unique business model will help in bringing best practices in Transport & Logistics & Handling of the animals thus retaining and improving the value of animals in the supply chain.

Also will help and assist in ease of livestock rearing through easy loans, insurance, feeding & nutrition assistance and animal health aspects.


Animal Traceability Service

Sell & Buy animals


Feed & Nutrition, Health Assistance

Why choose us?

Anitra - Livestock Trading application is an initiative enabling farmers to sell their Livestock to attain a better value realization through traceability and earns the right cost to the farmer for their Livestock.

The system is inclusive to the existing traders.

First of its kind

Blockchain Enabled

AI enabled Market Value

Trading at their Door step

Logistics services as per Animal welfare board and PETA guideline.

Assisting better information about Feed and nutrition.

Optimum value for the Livestock

Glimpse of Indian Livestock


Dr. W R Reddy, IAS (Retd.)
Former DG, NIRD


T. R. Shanmukha

Vice Chairman & Founder


Founder & CEO


Co-Founder & CMO
Nikhil Co-founder & CTO
Surya Head of Operations

Frequently Asked Questions By Farmers